Established in 1992, Village Well grew from the eclectic community owned and managed Ross House in Flinders Lane, Melbourne, a place that has inspired many social and community enterprises. Village Well is now Australia’s leading creative Placemaking consultancy, inspiring the search for renewed meaning, purpose and pride in places.

Village Well was instrumental in the activation of Melbourne’s Flinders Lane and Degraves Street in the early 90’s, a process which successfully catalysed the transformation of other laneways and created some of the city’s iconic experiences.

Over the past two decades, Village Well has refined and developed unique processes of analysis, engagement, visioning and concept development, tapping into community potential to discover the DNA of a place that informs its future development and use. Village Well has gained an exceptional reputation for a creative and holistic approach to development and the activation of places.

Village Well has since been influential in the collaborative creation of many of Melbourne’s iconic and celebrated places across Australian cities and regional towns, along with the reimagining of admired places internationally. With expertise across a broad range of areas, we have been involved with activating small towns and main streets, mixed use developments and masterplanning, universities, markets, public spaces and shopping centres.

  • Gilbert Rochecouste

    Gilbert Rochecouste

    Founder & Managing Director

    Gilbert is recognised both nationally and internationally as a leading voice in Placemaking. He is a sought-after speaker and motivator, known for his innovative thinking, dynamic engagement processes and inspirational approach to community activation. His catalyst ideas have regenerated iconic places and enlivened many urban and rural communities. Gilbert sees the potential of Placemaking to inspire a deeper cultural and social environmental awareness and stewardship to make a difference both locally and globally. Gilbert has worked with hundreds of mainstreets, developers and businesses over the last 20 years to create more vibrant, connected and resilient communities.

  • Marcus Dessewffy

    Marcus Dessewffy

    Senior Placemaker

    Marcus is a Senior Placemaker with a professional background in information technology and having established and managed an online retail business, Marcus is now pursuing his passion for sustainable and community development. When away from the computer, he is likely to be found undertaking urban farming, hiking or exploring around the world.

  • Marli Roberts

    Marli Roberts

    Senior Placemaker

    Marli is a Senior Placemaker with a background in private and non-for-profit sectors as an urban planner and is passionate about how the social elements inform spatial form. Marli brings her local and international experience to Village Well, having worked as an urban planner abroad assisting in capacity building, collaborative engagement and the sustainable transformation of developing communities.

  • Prue Blake

    Prudence Blake


    Prue is a Placemaker with a broad range of experience working for both public and private stakeholders. Prue has worked across a number of complex Placemaking Strategies from Universities, Main Streets,  Transport Projects and precinct revitalization. She is known for providing creative, out-of-the-box solutions for Placemaking and Engagement that are grounded in practicality. Prue brings a broad background to the Village Well team with a basis in urban planning, community engagement and the adaptive re-use of heritage buildings. She has a deep love of place and is constantly researching best practice examples and the unique stories of each place she gets to visit.  When not working Prue is either out investigating the latest bars and restaurants Melbourne has to offer, doing stand-up or performing with her improv team, Lip Service. 

  • Craig Ingrey

    Craig Ingrey

    Business Development Manager

    Craig has a thirty-year career in events management, theatre production design and business development within the arts, social enterprise and political arenas. With extensive experience in creating leadership and training programs, campaigning and fundraising – he has a passion for justice and wellness and creating a happy place. When not in the office he is a freelance provocateur – often on the streets absorbed in culture and seeking out the next new look.

  • Peta Fawcett

    Peta Fawcett


    Peta has worked in the industry for over 15 years. She has worked for various studios across Melbourne and the UK, as well as teaching design at Shillington College. Peta loves anything that is new, challenging, evolving and exciting. She is an active member of the arts and design community that continues to inspire her creative instincts.