Our Story

Our Story

Established in 1992, Village Well grew from the eclectic community owned and managed Ross House in Flinders Lane, Melbourne, a place that has inspired many social and community enterprises. Village Well is now Australia’s leading creative placemaking consultancy, inspiring the search for renewed meaning, purpose and pride in places.

Village Well contributed to the activation of Melbourne’s laneways in the early 1990s, seeking affordable studio and office accommodation in the heart of the city, lobbying Council for improvements to streets and services and organising one of the city’s early laneway festivals. Village Well has since been influential in the collaborative creation of many of Melbourne’s iconic places, celebrated places across Australian cities and regional towns and the reimagining of admired places internationally.

In these two decades, Village Well has refined and developed unique processes of analysis, engagement, innovation, research and project management, tapping into community potential to discover the DNA of a place that informs its future development and use. Village Well have gained a exceptional reputation for a creative and holistic approach to development and the activation of places.

Our Focus

We have developed and refined our unique processes and services to a vast array of projects, places and audiences. Our current focus covers a diversity of projects that draw on our unique placemaking lens and address the challenges of our world today.

UNIVERSITY CAMPUS PLACEMAKING
Reimagining the university campus environment and creating meaningful experiences for students and staff beyond the classroom, improving the connection campuses have to their community in the process.

MAINSTREET AND TOWN CENTRE RENEWAL
Revitalising mainstreets and town centres by connecting community groups, local businesses and individuals and enable them to collaborate and catalyse on the transformation of their community

RETAIL PLACEMAKING
Transforming the retail environment through engagement with the trader community around a shared vision, direction and goals that highlight a revised retail mix, retailer training programs and the inclusion of bespoke, boutique, locally sourced and run retail.

MIXED-USE AND RESIDENTIAL PLACEMAKING
Creating vibrant mixed-use neighbourhoods that meet the demands of the flexible live-work-play lifestyles of the community, valuing the quality of the details of a places over the quantity.

MASTERCLASSES AND CONFERENCES
Providing skills sharing opportunities and imparting our many years of placemaking experience and know-how through inspiring masterclasses, educational training workshops and informative conference presentations.