Recent Projects

A selection of our favourite projects from the last year.

Macquarie Point, Hobart

Place Story and Activation Guide

  • Where: Hobart, TAS
  • Client: Macquarie Point Development Corporation
  • Date: 2014 - 2015


Village Well were engaged to provide a Placemaking approach to the redevelopment of Macquarie Point – a strategically significant mixed-use urban renewal project adjacent to Hobart’s iconic and historic waterfront precinct. Working with the state development authority, local government, community stakeholders and the masterplanning team, Village Well helped deliver the place positioning and an activation staging plan that would turn Macquarie Point into a unique cultural destination for residents and visitors alike.

Working closely with the masterplanning team, Village Well paid respect to it slow awakening, through pre, during and post construction activation phases to encourage the community to familiarise themselves with the site and engage with its gradual activation and evolution. The activation plan created will ensure the diversity of human activity and experiences throughout the ground plane and its long-term social, economic and environmental viability.

The first stage of activation will begun in June 2015 with the Dark MOFO festival, transforming open spaces with large public artworks, welcoming thousands of locals and cultural tourists.

University of Newcastle

Placemaking Strategy

  • Where: Callaghan (Newcastle) and Central Coast (Ourimbah) campuses, NSW
  • Client: University of Newcastle
  • Date: 2014 - 2015

Village Well were engaged by the University of Newcastle to set out a Placemaking Framework and Implementation Plan for two of their campuses. This is part of a journey that the university has embarked on to improve the overall campus experience to realise Placemaking opportunities that will work alongside the Masterplans and set meaningful place experiences for those studying, working and living on campus.

The Placemaking journey began with the reimagining of the university’s main campus at Callaghan which sought to improve the overall campus experience through a series of engaging workshops with staff and students and to investigate and inspire collaborative Placemaking opportunities. This helped to build participation, cooperation and ownership of the university community in the Placemaking process.

Village Well were re-engaged to work with the university’s Central Coast campus in Ourimbah to continue to build participation, cooperation and ownership in a Placemaking process, distinct to the Ourimbah setting and their student and staff population. The university are now in the process of bringing together a Placemaking Team to action some of the ‘quick win’ projects.

City of Melbourne Gourmet Food Truck Review

Community Engagement and Placemaking Recommendations

  • Where: Melbourne, VIC
  • Client: City of Melbourne
  • Date: 2015

While Melbourne’s culinary scene is renowned for its unique, diverse and quality experience within a multicultural plethora of restaurants and cafes, street food trading and specifically the food truck trend has yet to take hold within the CBD. In response, the City of Melbourne commenced the Gourmet Food Truck Trial in June 2014 to meet community interest in building a food truck culture. Twelve food trucks participated in the trial that complemented an existing three food van operators trading in established locations.

With the trial period nearing its end, Village Well have been engaged to conduct a review and provide recommendations around the future operation of the Gourmet Food Trucks in order to ensure a high quality food experience is delivered. Village Well have been engaging with food truck customers, local residents near to current food truck locations, food truck operators and internal Council stakeholders to help articulate a new direction and, with Village Well’s placemaking lens, will create a unique food truck model for the City of Melbourne.

St Kilda Triangle – Co-Designing the Masterplan

Community Engagement

  • Where: St Kilda, VIC
  • Client: Root Projects Australia
  • Date: 2015

Village Well collaborated with Root Projects to assist the City of Port Phillip to plan and oversee community engagement for the iconic St Kilda Triangle site. The community have been invited to co-design the Masterplan for the site through a series of co-design workshops.

Village Well’s contribution has included preparation of an engagement plan for the five-month period of engagement, preparation and facilitation of multiple co-design workshops, information exchange, surveys, online engagement and regular preparation of summary reports.

The workshops have provided a forum for the community to not only provide feedback but also to draw the plan together with the design team. This has lead to the creation of a draft Masterplan that is well supported by the community.

Athaiba Development, Muscat, Oman

Placemaking Strategy

  • Where: Muscat, Oman
  • Client: Zubair Corporation
  • Date: 2015

Village Well have been working with the Zubair Corporation to embed a Placemaking approach that will set their Athaiba development apart. Extensive on-the-ground research, informal conversations with key social, cultural and economic influencers and ‘ideas generation’ workshops revealed the unique characteristics of the city and informed the creation of the Place Vision and Placemaking Strategy that articulates new place rituals, experiences, positioning and activation concepts.

Carlton Connect Initiative

Placemaking Strategy

  • Where: Carlton, Melbourne
  • Client: Root Projects Australia

The Carlton Connect Initiative will become Australia’s first campus and city-centred innovation precinct for a thriving community of University of Melbourne researchers, academics (School of Engineering), industry partners, Government and students to base themselves and collaborate. Village Well have been engaged by Root Projects Australia to work with the Carlton Connect Initiative to embed a Placemaking approach in the planning and development of the precinct.

Tin Alley, University of Melbourne

Placemaking Quick Wins

  • Where: Melbourne, VIC
  • Client: The University of Melbourne

Village Well assisted the University of Melbourne to develop Placemaking recommendations for Tin Alley, a central east-west connection through the University often seen as an overlooked, unsafe part of campus. Village Well’s work has included workshopping a Place Vision and Place Interventions with over 30 direct stakeholders. Stakeholders were asked to spend time in Tin Alley and working in small groups, use their observations to determine how to build on its existing strengths and create a valuable asset for the campus and surrounding community.

A suite of low cost short to medium term recommendations were developed and Village Well has since been engaged to develop an implementation plan.