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Our Story

Established in 1992, Village Well launched its services from the eclectic, community owned and managed ‘Ross House’ in Melbourne’s Flinders Lane; a place that inspired hundreds of social, ethical and community enterprises. Village Well is now Australia’s leading creative placemaking consultancy, inspiring the search for renewed meaning, purpose and pride in places. We have contributed to the activation of Melbourne’s laneways in the early 1990s, seeking affordable studio and office accommodation in the heart of the city, lobbying Council for improvements to streets and services and organising one of the city’s early laneway festivals. Village Well has since been influential in the collaborative creation of many of Melbourne’s iconic places, celebrated places across Australian cities and regional towns and the reimagining of places internationally.
 

In these two decades, Village Well has refined and developed unique processes of analysis, engagement, innovation, research and project management, tapping into community potential to discover the DNA of a place that informs its future development and use. Village Well have gained an exceptional reputation for a creative and holistic approach to development and the activation of places.

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Our
Timeline

Village Well
is born

1992

Our first job was repositioning Queen Victoria Market’s deli hall.

We helped to set up the EPOCH foundation

1993

Melbourne’s first ethical business network.

We developed the Ross House vision

1995

We catalysed the renewal of High St, Northcote and Northcote Town Hall.

We created the Queen Victoria Night Market

1997

Melbourne Central Masterplan and Abbotsford
Convent vision

We worked with Lend Lease to create the Melbourne Central Masterplan and created the Abbotsford Convent vision.

1999

Flinders Lane and Degraves Street

1998

We were instrumental in the revitalisation of Flinders Lane and Degraves Street.

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Launched Green Streets

2002

We launched Australia’s first greening business mainstreet program, Green Streets.

Peak Climate Change Conference

2004

We set up the first Peak Climate Change Conference on Food Security and created Australia’s first placemaking guideline for GPT group.

Rouse Hill Placemaking Strategy

2006

We catalysed the renewal of High St, Northcote and Northcote Town Hall.

We launched
Place School

2007

the world’s first placemaking school. We also introduced placemaking to Mirvac and Stockland at this time.

Rundle Mall Masterplan and Elizabeth Quay Place Vision

We created the Rundle Mall Masterplan (Adelaide, SA) and Elizabeth Quay Place Vision (Perth WA).

2010

Place Vision for Darwin

We created the Place Vision for Darwin and Activation Concepts for Darling Quarter in Sydney.

2011

Brookfield Place Placemaking Vision

and Oxford Street Placemaking
Strategy

We created the Brookfield Place (Perth, WA) Placemaking Vision and Oxford Street (Sydney, NSW) Placemaking
Strategy

2013

ANU Placemaking Strategy and

Macquarie Point Placemaking
Strategy

We created the ANU Placemaking Strategy and Macquarie Point Placemaking Strategy

2014

Bruny Island Placemaking
trategy

We created the Bruny Island Placemaking Strategy

2016

Athaiba Development Placemaking
Strategy

We created the Athaiba Development Placemaking Strategy in Muscat, Oman.

2017

Placemaking Masterclasses

We conducted Placemaking Masterclasses in Paris, Oman and Japan

2018

Smart Cities

We worked extensively in Mauritius on a range of projects including Smart Cities.

2019

Marvel Stadium Redevelopment and new Geelong Arts Centre

We worked on the Marvel Stadium Redevelopment and new Geelong Arts Centre

2020

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Our Founder

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