Project delivered by Jennifer Cook working as an independent consultant.

Jennifer worked on the $800m Karrinyup redevelopment from 2016 to completion in 2021.  A much-loved centre (despite not meeting the aspirations of a well-heeled customer) the brief was to take a big leap forward in terms of pitch and offer, ready the centre to capitalise on future surrounding residential development and create a place locals would become strong local advocates for.

How we did it:

• Internal consultation across the organisation to capture individual views and aspirations

• Comprehensive primary research program covering residents, local workers and visitors

• Place visioning workshops with the project team

• Property management team handover and customer experience advisory support through development into the operational phase

Outcomes

• An aspirational place vision that gave investors confidence to fund the redevelopment project

• Greatly improved alignment to local needs and lifestyle, particularly the dining offer

• Once limited to an aged foodcourt, it now attracts the attention of national restaurant reviewers

• Attracted premium foundation tenants and retailers

• Supported the approval of medium density residential alongside the retail centre