Jennifer and the Village Well team have worked both collaboratively and independently on the $800m Pacific Fair redevelopment from project inception in 2008.  A Coast icon recognised as the Gold Coast’s high street, nationally and internationally, the brief was to transform a tired outdated shopping centre into a world class leisure destination for visitors and a place locals could again be proud to call their own.

How we did it:

• Internal consultation across the organisation to capture individual views and aspirations

• Comprehensive primary research program covering residents, daytrippers, and interstate and international tourists

• Place visioning workshops with the project team

• Design intersect and experience integration workshops with architects, designers, marketing, operations, customer service and leasing teams

• Property management team handover and customer experience advisory support through development into stabilisation and beyond

Outcomes

• A bold and transformational place vision that gave nine figure investors confidence to fund the redevelopment project

• Clear alignment to the needs of place audiences to recover substantial lost local marketshare and place advocacy

• Attracted premium foundation tenants and retailers

• A multi award winning destination that has grown visitor marketshare and spend to recently pass the $1billion in annual sales emerging from the pandemic