Project delivered by Jennifer Cook working as an independent consultant.

Jennifer was engaged by AMP Capital Real Estate to develop a place vision, strategy and activation plan for the $3bn Quay Quarter Sydney development.  The brief was to ensure the project would meet the needs of diverse audiences and that a large project team was aligned to a single compelling vision.

How we did it:

• Comprehensive primary research program covering present and future office tenants, commuters, future residents, city daytrippers and tourists

• Place visioning workshops with the project team

• Customer experience mapping workshops

• Competitor benchmarking

• Design intersect and experience integration workshops with architects, designers, brand, and leasing teams

• Property management team handover and placemaking advisory support

• Government and future tenant engagement

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Whilst the entire project is still in staged delivery, Quay Quarter is already winning national and international awards.

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Outcomes

• A strong and cohesive place vision that still guides the property management team today

• Clear alignment to the needs of place audiences attracts visitation in challenging times

• Attracted premium foundation tenants and retailers

• Place development vision seamlessly translated into place management strategy

• Strong government agency support

• Secured $300,000+ local government grant funding for public programming initiatives