RMIT University Master Plan to 2045 - Place-based engagement and Place Essence
Melbourne, Brunswick, Bundoora, VIC - RMIT University (2024)
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Location: City and City North (Melbourne CBD), Brunswick, Bundoora
Traditional Custodians: The Wurundjeri People
Client: Royal Melbourne Institute of Technology
Year: 2024 - ongoing
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Context: RMIT University is re-imagining a bold vision for its campuses to 2045, ensuring they remain accessible, innovative, deeply connected to people and place and are always forward thinking. Village Well is leading an in-depth engagement and place analysis to uncover how spaces could better serve students, staff and the broader community.
Through extensive and transformative stakeholder engagement, deep place analysis and application of the regenerative framework, we are identifying the core values, aspirations and needs that will shape RMIT’s transformation, whilst providing actionable strategies to move forward.
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Image: Village Well
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Impact: Engaged with 1,155 participants, gathering 2,553 insights to inform the masterplan.
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Identified key gaps and opportunities in accessibility, movement, social spaces, and sustainability.
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Strengthened the connection between campuses while ensuring each retains a unique identity.
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Applied regenerative placemaking principles to shape a future-ready university.
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Synthesized complex data into clear, actionable strategies for long-term transformation.
​Results: Village Well provided RMIT with a comprehensive framework to guide the evolution of its campuses. Our work ensures the master plan is not only strategic and future-focused but also deeply rooted in lived experience for all involved. The insights generated will help reshape RMIT into an innovative, inclusive, and sustainable university for 2045 and beyond.