Elizabeth Quay
Project Details
Point of Difference
Critical to shaping the story of the Quay and creating a place identity that positions Perth as a destination
Location
Perth, Western Australia
Traditional Custodians
Whadjuk Noongar People
Client
Brookfield Multiplex
Year
2013-2014
Context & Place of Vision
Context
Brookfield Multiplex and Frasers Property engaged Village Well to create a place vision and activation strategy for Lots 9 and 10 of the Elizabeth Quay waterfront precinct. As the first stage of development, this project played a critical role in shaping public perception of the Quay and establishing a compelling city experience along Perth’s riverfront.
Village Well worked collaboratievely to co-create and articulate a place identity that aligned with the Metropolitan Redevelopment Authority’s placemaking values and helped deliver a legacy destination for Perth.
Place of Vision
"Perth’s vibrant waterfront – a welcoming destination where culture, cuisine and community meet by the water"
Impact & Result
Impact
Developed the place vision and brand positioning for the Carillon Quarter which became a thriving destination in Perth’s CBD
Created a detailed events calendar, “Landmark Events at the Quay,” to support year-round visitation
Proposed design strategies to showcase storytelling of place and Perth identity
Village Well’s placemaking strategy was instrumental in shaping the narrative and urban character of Lots 9 and 10 at Elizabeth Quay. The strategy contributed to the client team’s successful bid, defining a clear purpose and positioning for the precinct. It also provided tailored design and programming recommendations to support exceptional public experiences along the riverfront.