Mark Moran Vaucluse
Project Details
Point of Difference
Revitalising place by giving the Mark Moran Group ownership over their place activation
Location
Vaucluse, Sydney, NSW
Traditional Custodians
The Birrabirragal and Gadigal People
Client
Mark Moran Group
Year
2017
Context & Place of Vision
Context
Despite the world-class offerings of Mark Moran Vaucluse, the precinct faced challenges in activating its spaces and attracting foot traffic, leaving its vibrant potential untapped. The precinct represents a new paradigm in aged care, blending luxury with wellness to create a precinct which respects and promotes intergenerational connection to assist with positive ageing.
Village Well was engaged to reposition the site as a dynamic destination and reignite the team to activate placemaking strategies in their work. A shared vision with the Mark Moran Group was developed to enhance activation.
Place of Vision
“A welcoming Oasis of wellness that fosters connection and enhances well-being for all generations”
Impact & Result
Impact
Inspired the Mark Moran team to take ownership of place activation, fostering a sense of leadership and creativity.
Enhanced safety and wayfinding through lighting, signage and placemaking initiatives.
Repositioned Mark Moran Vaucluse as a vibrant, community centred destination which blends luxury, wellness and intergenerational connection.
Village Well’s placemaking strategy breathed new life into Mark Moran Vaucluse, empowering the precinct to reclaim its identity as a vibrant, inclusive destination. The vision and recommendations provided a roadmap for the Mark Moran team to take initiative in their place activation and transform their challenges into opportunities for success.
