Monash University
Project Details
Point of Difference
With over a decade of expertise in transforming Monash campuses, our proven success has led to continuous trust and repeat engagements.
Location
Clayton and Caulfield Campuses
Traditional Custodians
The Bunurong People
Client
Monash University
Year
2014 - 2024
Context & Place of Vision
Context
For over a decade, Monash University has engaged Village Well to transform the retail and place experience across its Clayton and Caulfield campuses. We have provided expertise in retail visioning, strategy, activation, and engagement, consistently aligning with Monash’s vision of creating a campus experience which reflects its academic excellence and a focus on creating inclusive, vibrant, and community-focused spaces.
Our 2014–2016 work on retail positioning and activation transformed the campus experience. In 2024, we were re-engaged to provide strategic advice on the new Clayton Masterplan.
Place of Vision
“The cultural and learning hub of the South East; a place of social gathering, surprise and beauty”
Impact & Result
Impact
Provided Monash University with a decade-long roadmap for enhancing its retail and public spaces.
Helped foster a sense of belonging through curated retail experiences and diverse offerings to reflect the multicultural student demographic.
Elevated student and staff experiences with innovative, inclusive, and dynamic campus environments.
Strengthened Monash University’s position as a leading institution that prioritises vibrant and connected campus life.
Over 10 years and 7 projects, our work has delivered a consistent, strategic approach through Place Understanding, Transformative Engagement, Place Visioning and Place Strategy & Activation. We have pioneered transforming the retail activations and campus experience at both Clayton and Caulfield.