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Rouse Hill

Village Well (10)_edited.png

Project Details

Point of Difference

Recognised as Australia’s Top Property Development of the Year 2010 and a ULI Global Awards for Excellence winner, this project set a new benchmark for future town centres.

Location

Rouse Hill, NSW

Traditional Custodians

Darug People

Client

GPT

Year

2006-2007

Urban Walkways

Context & Place of Vision

Context

Rouse Hill Town Centre was a $470 million greenfield development designed as the heart of a 122-hectare masterplanned precinct in one of Sydney’s fastest growing regions. GPT engaged Village Well to create a compelling and enduring Place Essence for the Town Centre that would reflect the development’s goals and embed people-first principles into every layer of design, planning and operations. Our role was to deliver a comprehensive placemaking strategy that would anchor the Town Centre’s unique identity and guide decision-making across product, program and partnerships.

Place of Vision

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Impact & Result

Impact

  • Recognised as Australia’s Top Property Development of the Year 2010 and a ULI Global Awards for Excellence winner, this project set a new benchmark for future town centres.

  • Established a clear positioning for Rouse Hill as a healthy, people-focused regional hub.

  • Influenced everything from public art curation to tenancy mix based on placemaking principles.

Result

Village Well worked closely with GPT’s development team, architects and key institutional stakeholders to shape a shared vision and distinctive positioning for Rouse Hill. We shaped a ‘healthy town’ philosophy into the Town Centre’s DNA—guiding everything from public realm decisions to retail strategy. Our interpretive strategy and framework helped establish Rouse Hill as a successful, community-first destination that set new standards for greenfield development

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