South Melbourne Market
Project Details
Point of Difference
Community-first approach engaging with traders and visitors to ensure recommendations were locally relevant
Location
South Melbourne, Victoria
Traditional Custodians
Wurundjeri People
Client
City of Port Phillip
Year
2014
Context & Place of Vision
Context
The South Melbourne Market, a cherished community hub and retail destination, faced increasing pressure to adapt to a changing retail landscape while maintaining its unique character. To ensure its long-term sustainability and competitive positioning, the City of Port Phillip initiated a placemaking-led future vision for the market.
Village Well was engaged to develop a Placemaking Strategy that redefined the market experience, enhanced its reputation, and created a vibrant, community-driven retail environment.
Place of Vision
“Creating a new market experience - the village market - for the local community and its many visitors.”
Impact & Result
Impact
Acupuncture interventions around the market to improve flow, usability, and engagement.
A blueprint for long-term competitive positioning, aligning South Melbourne Market with leading global markets.
A renewed Place Strategy that reinforced the market as a village-style experience, deeply connected to community life.
Village Well provided The South Melbourne Market with a Placemaking Strategy that has positioned it as a leading village-style market, balancing tradition with innovation. The integration of strategic retail curation, public space improvements, and storytelling created a destination that was not only a shopping hub but also a thriving community meeting place.
