Burwood Brickworks
Project Details
Point of Difference
A deeply inclusive, future-proofed place vision that set a new precedent for suburban sustainability, lifestyle, and activation.
Location
Burwood, Victoria
Traditional Custodians
Wurundjeri People
Client
Frasers Property
Year
2016
Context & Place of Vision
Context
Frasers Property engaged Village Well to shape the place vision and strategy for Burwood Brickworks, a mixed-use development on the site of a former brickworks in Burwood East. As an ambitious sustainable precinct and future local hub, the site needed a clear identity, community relevance, and long-term place management plan. Village Well was engaged to develop a vision that was inclusive, future-focused, and locally grounded, while also guiding design, leasing, and activation plans across retail, open space, and residential areas.
Place of Vision
"Burwood Brickworks - the inclusive, green and social heart of Burwood"
Impact & Result
Impact
Proposed activation programming: seasonal markets, outdoor cinema, cultural festivals, and youth programming.
Integrated sustainability principles through education, passive design, waste reduction, water harvesting and green public spaces.
Advised on retail mix and public space recommendations to ensure a healthy mix of local food, wellness, and lifestyle tenants.
Village Well’s strategic Place Vision and Strategy shaped a truly integrated and community-loved precinct, acting as a strong brief for architects, landscape designers, and leasing team. The final outcome successfully set a new benchmark for suburban mixed-use developments and sustainable shopping centres.